Updated April 2025

The tag manager has been updated to reflect GA4 and Taxonomy with CM360 and Google Ads for dynamic link building with a separate section for all other URL building.

If you have any queries on how to use the Taxonomy Builder or do not see your campaign name or source in the drop down list, please email websitesupport@tourismireland.com

URL/UTM Builder Google CM360 & Ads (Dynamic)

In almost all cases, all display, social media and search should be trafficked in CM360 or Google Ads. Note the Campaign Medium is Blank until you select Google Ads or CM360.you. Fill out the required fields (marked with *) in the form below, and once complete the full campaign URL will be generated. Please copy/paste that URL into your campaign.

The full website URL (e.g. https://www.ireland.com/en-gb/ )
     
Click to generate campaign URL

URL/UTM Builder - Supplier Served (Non Dynamic)

Use this only if CM360 and Google Ads is not part of the campaign. There is a small number of exceptions where campaigns can’t be trafficked through these platforms. Examples of this are Organic Social Influencer or Affiliate. Fill out the required fields (marked with *) in the form below, and once complete the full campaign URL will be generated for you.

The full website URL (e.g. https://www.ireland.com/en-gb/ )
Use to differentiate ad formats
     
Click to generate campaign URL

Dynamic URL Generator Explanation

Below is an explanation of the dynamic URL generator.

Process Diagram

To record clicks on links to sites other than Ireland.com:

  1. if you DO need to report a corporate KPI figure for 3rd Party Referrals, please use Blink - your office should have received an email with instructions for signing up.
  2. if you DON'T need to report a corporate KPI figure for 3rd Party Referrals, please use a free url shortener service with analytics capability.